The new age of wellness tourism
Plus: an up-cycled collection made entirely from leftover car parts
Trends 📈
With biophilia playing an integral role in bringing the outdoors inside - expect the rise of conservatory spaces or garden rooms that mimic the conditions of a real greenhouse and provide a warm, cozy, nourishing environment indoors.
With bathing rituals on the rise and more consumers recognising the importance of spending time on self-care, the bathroom as a space is evolving. With conscientious attention to detail and design, expect bathrooms to become like living rooms, doubling up as spas for mental and physical well-being.
From candles and flowers, to snacks and books - expect the boom of the Age of Bathfluence as more consumers use their bathing time as a chance to unwind and reconnect with themselves.
The Next Big Thing 🔮
Tapping into the increased desire to take charge of one’s health and well-being, a new breed of restorative destinations are bubbling up to birth a new form of solo travelling. Designed to empower individuals to take charge of their health and indulge in activities that allow them to grow and heal, wellness tourism is conquering an important space in luxury tourism - set to grow by 10% every year.
What does this mean for hotels and resorts?
…in simple terms, it means finding innovative ways to incorporate health and wellness programs and treatments into their traditional offerings. While holidays with families and friends are on the rise following the pandemic, it is important to acknowledge the birth of the Soul Seekers who are on the lookout for solo-vacations that offer long-term health benefits and allow them to focus on the self in novel ways.
What can we expect from this?
….an influx of restorative destinations that offer rebalancing treatments, immunity building practices, healthy ageing programs and even sleep cycle syncing will give rise to a new form of medical tourism that moves towards an individualised sense of leisure.Â
Seeking out destinations that enrich their mind and body, consumers will look for experiences that transcend sightseeing tours and Instagrammable spas and instead choose experiences that provide them with an elevated sense of health and well-being.
Expect the rise of bespoke experiences that are both transformational and fulfilling in feeding the growing desire to self indulge, relax and rebalance to find eternal happiness.Â
Next in Innovation 💡
Mercedes-Benz unveils the first of its kind capsule collection made entirely of production leftovers from their factories. Comprising 28 modular garments, the collection designed by Berlin-based fashion designer Kasia Kucharska is the automotive company’s first foray into sustainable fashion.Â
Drawing inspiration from the Mercedes-Benz digital and physical archives, the handmade ACC01 collection features novel pieces like a high-performance bodysuit, the Big Hood cape and the patented Puffer Skirt which resemble the signature Mercedes-Benz airbags. Also part of the collection is the AB-BG01 bag which features curved metal inlays that reference the raw skeleton of a car chassis, while the overall shape is inspired by automotive storage components.Â
Key Takeaway: Don’t shy away from the possibility of exploring wearables, especially if you don’t belong to the fashion industry. Here is a shining example of a cross industry collaboration that keeps the DNA, ethos and integrity of the original company intact, whilst also paving the way for the future of sustainable fashion.
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Food waste like olive pits, avocado seeds and potato skins pave the way for a new future of sustainable packagingÂ
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