The Future is Female Pleasure
plus: snacks that support mental health & sustainable fashion for pets
Trends 📈
As more individuals continue to see a decline in their mental health and increased levels of stress result in reduced libido and a loss of intimacy, more female consumers are entering next sex revolution by embracing the power of Sexual Healing. On a mission to take charge of their own sexual well-being, expect the rise of chic toys and trendy sexual health products that aim to elevate moods, strengthen relationships, and improve overall female well-being.
In times of uncertainty, it is human nature to crave things that are familiar and provide security. Emotionally drained and just about recovering from one of the most difficult periods in history, buyers are on the lookout for Nostalgic Nuances - products that give them a sense of comfort and are reminiscent of simpler times. Expect an influx of Nostalgic Nuances in food, drinks and cosmetics that aim to spark joy and provide troubled and exhausted consumers with an emotional escape.Â
Smart pet owners have converted their pets into social media stars, by skilfully combining Pet Fashion cuteness with brilliant visual style and distinct entertainment value. Acting as another way to entice consumers and encourage them to purchase, fashion and beauty brands are identifying this trend as a new way to connect with their customers and express their individuality. As more pet owners become aware and conscious of the health and well-being of their furry friends, many designers are even exploring the possibility of recycled and plant-based fabrics solely for Pet Fashion.
The Next Big Thing 🔮
What is sexual healing?
Sexual Healing refers to the state of having all of one's sexual needs and desires fulfilled on all levels, including the physical, mental, and social. Women of all ages, from 16 to 70, are increasingly enjoying the pleasure of adult toys which aim to provide greater sexual pleasure, heightened sexual protection, and reduced risk of STDs.
The Future Is Female Pleasure
From sleek necklaces that double up as vibrators to quiet toys that look nothing like devices for masturbation, the sexual health landscape is wide open for female-focused sex products that are designed for a stigma-free, convenient customer experience.
The vibrator market alone comprises $6.5B, while the total global sex toys market size was valued at USD 30.48 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030.
What does this mean for women’s sexual health?
Manufacturers of sex toys are engaging in a wide range of activities, including creative product promotion and public education campaigns. Advertisements starring famous adult actors or actresses seem to attract more attention especially to entice new customers and boost sales. From bluetooth and remote control devices to data-gathering to help users track their sexual responses, sex toy manufacturers are innovating immensely to provide an incomparable self care experience.
In today’s sex toys market, the modern vibrator utilises suction technology, tracks users' climaxes, and can even be controlled via smartphone. This is especially true with Vibes Only, where the vibrators are artificially intelligent. The brand believe that using their vibrators in conjunction with sexual audio tales creates a fully immersive, seductive sensation.
New product introductions in the adult novelty, sexual health, and self-love categories are credited with the expansion. As the taboo around the sale of sexual objects in regular stores fades, more and more low-priced sexual health products like vibrators, dildos, lubricants, and other toys are being introduced in the market.
What can we expect from this?
Asia-Pacific is predicted to have the highest growth rate of sex toys throughout the projected time frame. The largest contributors to the market's income come from China and Korea. Younger generations, particularly millennials and Gen Z, are less judgmental and more open to experimenting and trying out new sexual practices.Â
82% of American women report owning at least one sex toy, and the worldwide sex toy business is expected to be worth $80.7 billion by 2030.
Want To Pursue this as a Business Idea? Get in touch with The Pleasure Project, and they will do a pleasure audit to let you know how to better understand your audience. You can find them @the_pleasureproject on Instagram.
Next in Innovation 💡
Dirtbag Bar is a chewy, chocolatey snack bar where 1% of proceeds go towards mental health initiatives. Mark Andrew Gravel, who spent the last few years crafting the perfect Dirtbag Bar (and working on his own mental health) discovered that mental health services are still so expensive and inaccessible.
Inspired by old-school candy bar fundraisers and annual Girl Scout Cookie sales, his idea was to sell something small for the purpose of something big. The 100% organic, vegan, gluten free, gooey, chocolate bars that will launch soon, aim to raise money for mental health services, and gently remind us that ‘It Is Cool To Ask For Help’.
Trends you may have missed 👀
As consumers steer away from casual consumption, dazzling new Nootropic beverages with functional benefits are taking over the drinks section of supermarkets.
With singles becoming tired of dating apps like Tinder's impersonal, photo-focused dominance, the definition of love and being loved is changing as we move towards the Post-Swipe Era.
Fashion brands are turning to Digital Fashion in the search for new ways to engage with their consumers and enhance shopping experiences.
Feeding into the desire for faster than fast fashion, the merging of retail and entertainment is providing an instantaneous couch to cart journey, giving birth to Shoppable Shows.
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