Nootropics, the Future of Functional Drinks
Plus: post-swipe era, shoppable shows and NASA's spacesuit technology that can help alleviate menopause symptoms
Trends đ
As consumers steer away from casual consumption, dazzling new Nootropic beverages with functional benefits are taking over the drinks section of supermarkets. Beverage companies like Kin, Curious Elixirs, and Proposition Cocktail Co. have developed alcohol-free libations with Nootropics so that those who don't drink may still enjoy themselves socially without becoming intoxicated.
With singles becoming tired of dating apps like Tinder's impersonal, photo-focused dominance, the definition of love and being loved is changing as we move towards the Post-Swipe Era. Individuals who are new to dating are moving towards a more conventional approach- prioritising quality over quantity, and taking their time to develop meaningful connections with potential partners.
Fashion brands are turning to Digital Fashion in the search for new ways to engage with their consumers and enhance shopping experiences. From tools that can enable virtual try ons to showcasing fashion collectibles on social profiles and using fashion to enhance digital identities, the future of fashion is becoming more intangible.
Feeding into the desire for faster than fast fashion, the merging of retail and entertainment is providing an instantaneous couch to cart journey, giving birth to Shoppable Shows. As more consumers gravitate towards live shopping, expect more social and streaming platforms to soon integrate instant shopping options that provide customers with a gentle nudge to purchase while consuming their favourite content.
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We're on a quest to achieve the next level humanity.
Confronted with new digital developments and remote working, consumers are finding themselves in a more cognitively challenging world, thus developing a thirst for nootropics that can be incorporated into their food, drinks and supplements to enhance cognitive performance.
What are Nootropics?
Also known as âSmart Drugsâ, nootropics are substances that enhance brain performance. Not to be confused with drugs like Adderall that help you stay awake, but rather a combination of the right substances taken in the right portions - that are neither addictive nor harmful to improve your brainâs ability to to think.
A soda to âsupercharge your brainâs cells âtry to imagine a functional beverage that stimulates the creation of serotonin to help you think clearly or relax. From Bella Hadid's Kin Europhics, that is making its way into the public with claims of improved focus, more inspiration, and increased cognitive ability that go beyond the effects of coffee. To new nootropic drinks entrant is Koios, which is now listed in Walmart and described as a âproduct that uses natural ingredients, backed by scienceâ - more consumers are opening up to the idea of consuming products that are designed to support your most important assets: your brain and bodyâ.
Itâs not about taking a magic pill that transforms you into a genius.
An important factor to note is that regular intake of nootropics can produce a cumulative effect, rather than a super drug that makes you instantly smart. It is therefore about finding the right combination of substances and taking them in the right amounts to achieve incremental improvements.
The science behind nootropics is still in its nascent phase, while a lot of research has been carried out on the ingredients and components, for example Racetams are designed to improve cognitive function, there is still much to be discovered on exactly how or why.
Do Nootropics truly have no side effects?
The makers of these nootropic infused beverages claim that their products enhance cognitive abilities including attention and memory. But some researchers argue that one's brain can develop a tolerance to the effects of nootropics if taken every day and they may also create create dependency on the boosters, eventually making room for a new genre of addiction. Regardless of the uncertainty or lack of answers, nootropics are still in the early stages of research and the science behind the long term effects. But the promising results of research thus far prove that they can play a key role in the quest to achieve the next level of optimisation for humanity.
Want To Pursue this as a Business Idea? Prinova is the innovative partner you need - from concept to competition they can help connect you to the ingredients, flavour composition and development for your Nootropics product.
Next in Innovation đĄ
London-based firm Fifty One Apparel, named after the typical age at which women begin to menopause, is using NASAâs Outlast technology to develop a line of temperature-regulating apparel for women going through menopause.
Spacesuit technology can help alleviate menopause symptoms
As the female economy grows, and we strive to optimise womenâs health and overall well-being, menopause is being identifed as the next big opportunity for brands to develop new ways to tackle the challenges women face.
During Menopause a womanâs glands release a surge of hormones due to decrease in estrogen levels that effect the brains thermostat - causing body temperatures to fluctuate. This material innovation enables the womanâs body to automatically control its temperature by continuously absorbing, storing, and releasing heat, allowing her to remain at a cool and pleasant temperature at all times.
Trends you may have missed đ
The rise of perfumes that boost health, happiness and even cognitive function, as scents become an easy and accessible way to âchannel high vibrations and good vibesâ.
Female entrepreneurs are trying to rewrite the narrative with luxurious, high-end cannabis products. Expect the rise of stylish, female-driven smoking accessories as female entrepreneurs are trying to rewrite the narrative with luxurious, high-end cannabis products.
Triggered by climate change and the ever-growing hunt for more sustainable, alternatives to traditional sources of protein, more consumers are opening up to the possibility of adding bug-based foods into their meals.
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