Beauty Takes Over The Metaverse
As consumers begin spending more time in the Metaverse, beauty brands are investing in novel experiences that allow them to connect with their target audience in thrilling virtual ways. From digital avatars who will play an integral role in future campaigns and activations to livestream panel discussions and gamified challenges, beauty brands will continue to innovate to make their products and services seamlessly blend through the real and virtual worlds. Expect an influx of downloadable makeup products, many more celebrity-led Metaverse events, multi-sensorial digital stores and virtual try on parties.
If you’re a beauty brand and looking to enter the Metaverse, you could either partner with a company like Roblox and integrate your products through a game or do something as simple as sponsor a gaming event or festival to appeal to young female gamers.
Doggy Dental Care
As pet-parents become more concerned about the health and well-being of their furry friends, dental care is the next big thing to take over the pet-care industry. From specialised toothbrushes and exciting flavoured & brushless toothpastes to delicious treats that boost dental health, more emphasis is being placed on the dental health & hygiene of pets. As dogs become increasingly viewed as members of the family and the humanisation of pets continues, expect more pet-care brands to innovate and develop convenient dental-care solutions that promise to boost and extend the lifespan of dogs, cats and other animal companions.
If you’re a pet-care brand owner, now would be a good time to enter the pet dental care market as it is expected to grow at a CAGR of 6.7% and is already being valued at $6.5 Billion
Gen Z Flips To The Early 2000’s
In an attempt to bring back familiar and much-loved favourites from their childhood, Gen-Z is gravitating towards products that remind them of simpler times. Overwhelmed and emotionally drained by the consumer-technology that now surrounds them, they are choosing to revert back to the use of flip-phones to escape from the constant bombardment of the consumer economy. Striving to build better relationships with their peers, they believe that by simplifying their phones and switching off from non-stop notifications they will be able to significantly improve the quality of their human interactions.
Does this mean they’ll give up their Spotify memberships and go back to the Walkman?
Ultra Filtered Milk
It’s time for plant based milks to step aside, as Ultra Filtered Milk takes centre stage. Containing twice the amount of protein compared to regular milk, this lactose free alternative is popping up on the dairy aisle and gaining much love from health conscious consumers. Essentially a concentrated version of regular milk where lactose and sugar is removed, this new alternative to milk has a creamier consistency, is much sweeter in taste and has a longer shelf life. Expect more milk brands to add UF milk into their offering as it becomes easily available and solves all the issues with regular milk.
Coca Cola seems to already be milking the opportunity and has invested $650 in a new facility for their Ulltra Filtered Milk brand, Fairlife.
It’s Time To Enter The Fediverse
As consumers seek out more authentic connections and less commercially driven content, decentralised social media platforms are proving to become a more private and secure way to share information online. Giving users control over their data, digital identities and full transparency, these new platforms on the Fediverse will allow users to engage with their friends, share information, receive news and stay connected without having to sell all their data to big tech. For content creators this means they will no longer have to run multiple accounts on different platforms to maximise reach.
Platforms like Bluesky & Mastodon are already seeing an influx of users. Have you entered the Fediverse yet? Let us know in the comments below!
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